Stop marketing overwhelm in it's tracks
Cherry pick your way to greater visibility and more clients with marketing that feels good.Â
Let's kick those underdog feels to the curb together.
You became a dog professional to help dogs, not to spend hours writing social media posts or figuring out SEO. Yet, without marketing, how will the right clients find you?
You might be feelingÂ
- overwhelmedÂ
- pulled in a million directions
- frustrated by marketing that feels pushy or unnatural.Â
Add in the fear of inconsistency and the risk of clients drying up, and it’s hard to stay motivated.
Let me show you how to market your business WITHOUT being a sleazy unethical selling machine, so you can grow your business AND feel good about it.
From the foundations through to growing your business, let me be your guide to find what to focus on, when, and how.
I promise I'll make it fun, doable and effective. So you no longer feel lost, like an underdog, or like you have to be a coercive selling machine to succeed.Â
What's on offer?
We all need different things to support us on the journey to creating the life and business we want for ourselves. We don't all fit into a neat little boxes or want the same things to support us on our journey. So I have multiple ways that I can help you - just tap the box below that piques your curiosity and explore your options!
SEO (but make it easy)
These quick n' easy lessons will get your SEO basics sorted and give you what you need to break through invisibility (so people can finally find you and buy from you). Â
Each lesson leaps you closer to getting found on Google so you can get more clients on autopilot. Â
Get found on Google
Your Blog Genie
Ditch trying to be everywhere (all the god damn time) and instead learn how to blog the smart way... so you can generate leads in your sleep. 🙌Â
It'll take me an hour to show you how.
The 20 Minute Marketing Method
With the right plan, a bit of guidance, and someone to keep you accountable, you can create marketing that works - minus the perfectionism paralysis.Â
With clever prompts, a spot of rambling, and the help of AI - you'll be creating cracking content in 20 minute sprints.Â
Generate content with easeJoin the membership
Underdogs Unite is no-sleaze marketing membership for ethical dog bods who want to learn how to market through connection - not coercion..... and feel good about it!
Are you ready to fire up your marketing mojo?
Support from real HUMANS
Just call us your digital marketing wing women, at your call to keep you on track and answer your questions.Â
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On your schedule (not ours)
Learn and access support on your schedule - so wherever you are and however busy - you get what you need.Â
Dip in - Dip out
Watch and learn when you're feeling fired up, take a break when you're not. There's no pressure and no guilt here.Â
Welcome to the land of feel-good marketing! I'm Rikki, a copywriter and marketing specialist who helps positive dog trainers and dog brands master the art of selling without the slime.
Consider me your trusty navigator through the confusing and often overwhelming world of content creation and marketing.
 I believe in a world where:
- Nobody feels like a number.
- Selling doesn’t mean pressuring people.
- You can make sales by showing up in the right places, saying the right things, and giving people space to decide for themselves.Â
It really doesn't need to be this hard (or feel bad). 🤔
Whether it’s crafting killer web pages, SEO blogs that get found, or emails that make people click (and smile), I’m here to make marketing feel doable, exciting, and yes - fun.
With straight forward videos to walk you through the need-to-knows, plus simple exercises to help you put them into practice, you'll be creating content with purpose in no time.
Pinky promise. 🥳
Start Here
